Summary

Most people think better AI results come from better prompts. This episode proves why that’s wrong.

Professor GePhardT introduces Context Engineering, the missing skill that transforms AI from a confused parrot into a capable collaborator. Through relatable metaphors, real business examples, and a deliciously British cake analogy, you’ll learn how shaping an AI’s environment matters more than clever wording.

You’ll discover:

• Why prompt engineering alone fails
• How context helps AI understand intent
• The difference between guessing and knowing
• A real telecom case where context fixed customer support
• How to apply context engineering in everyday AI use

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Quotes from the Episode

• “Prompt engineering is asking nicely. Context engineering is setting the stage.”
• “Without context, AI is guessing. With context, it understands intent.”
• “Context turns AI from a parrot into a collaborator.”

Chapters

00:00 Why Prompts Alone Are Not Enough

04:12 What Context Engineering Really Means

10:25 Understanding Intent Through Context

18:40 Context Engineering vs Prompt Engineering

25:10 Telco Case Study

35:20 The Cake Example

44:00 Final Takeaways

About Dietmar Fischer

Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com

Music credit: “Modern Situations” by Unicorn Heads 🎵

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