Summary

🚀 In this episode of Beginner’s Guide to AI, Dietmar Fischer sits down with Shaheen Samavati, co-founder & CEO of VeraContent, to discuss how AI is transforming content marketing in 2025.

From experimenting with pre-ChatGPT tools to building scalable AI workflows, Shaheen shares how her agency integrates AI into content creation, operations, and client projects. She also opens up about challenges like brand voice, quality control, and client trust — and what the future holds for marketers adopting AI.

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🌍 Leading an international content agency in Spain, Shaheen offers a practical, no-fluff perspective on the “adopt-or-die” reality facing content marketers today.

• How AI reshapes content marketing strategy and agency workflows

• Why adopting AI is no longer optional in content creation

• Balancing brand voice, speed, and quality with generative AI

• How clients react to AI-driven content — and what wins them over

• Future trends: AI SEO, AI video, AI email tools

  
  

💡 Shaheen's Quotes:

• “It’s kind of an adopt-or-die situation for anyone in the content business.”

• “We’re moving from testing tools to building repeatable, scalable AI workflows.”

🧾 Chapters (experimental feature)

00:00 Welcome & Episode setup
02:15 Shaheen’s journey & founding Vera Content
07:40 Early experiments with AI in content
12:05 The “adopt-or-die” moment for content marketing
15:30 How AI reshaped content creation workflows
20:45 Backend operations & scaling with AI
25:10 Client adoption & resistance
30:05 Balancing quality, brand voice & speed
35:20 Looking ahead — future of AI in marketing

Where to find VeraContent: 🔗 VeraContent

Where to find Shaheen: 👩🏼‍🦰 Shaheen Samavati

🎵 Music credit: "Modern Situations" by Unicorn Heads